Fiat India is forcefully advertising its products all over the nation, with regular TV ads across all popular shows. It appears to have enjoyed the fruit, as the firm’s social networking site, Facebook’s fanpage has currently hit the 2 lac mark in just 30 days.
A variety of novel marketing plans have been rolled out with the assistance on internet, with the intention to hook up better with buffs and prospective clients.
With the help of the social networking site page, Fiat possessors have a chance to list car overhauling dates, by utilizing the Service Tab.
Purchasers who are keen to buy the innovative Linea or Punto can request the same at any of the firm’s franchises. Aside from the above facilities, the social networking site’s page tempts users to ‘Make the Move’, by taking part in a web challenge.
Users have to make a visit at the company’s internet site, notify the Italian firm about three things they want to do, get pals to vote for them and then enjoy Fiat Punto’s test drive.
People who bagged the highest votes will pocket a chance to be the proud owner of a Fiat Punto, whereas several others exhilarating Fiat members are also bag a chance to be the winner on a weekly basis.
It is significant that together with the promotion actions, the number of sales and service channels for the company are also being established crosswise the nation.
With the similar thought in intellect, the auto firm would be kicking off an innovative special franchise in the national capital this week, named Kashyap Fiat.
Mr. Nagesh Basavanahalli, President and MD of Fiat Chrysler Operations India, will be there to kick off the franchise.
While talking on the company’s existing and upcoming growth plans, Mr. Basavanahalli stated, “The company is speedily taking strides to stretch out to current and prospective clients and arriving at the two lakh (200000) affiliate figure on the social networking site, Facebook in just a period of 30 days of its development is indication to the truth that these plans have been accepted in a positive manner. The digital medium lets us to engage with our clients without any problem and offers us and perceptiveness into their insight of the company as well as our products.”
In the exiting year, the company will also be looking at rolling out the international brand Jeep to the domestic zone, by joining hands with Chrysler Corporation.