In order to achieve at least 1 percent of the market share in India by the end of fiscal year 2013-2014, Fiat India has decided to increase its presence in the Indian market by increasing the number of dealerships in the country. In this regard, the company has decided to increase its exclusive dealership tally to 100 by the end of 2013. Currently the company has 51 exclusive dealerships in the country. 16 more to the existing number will be added very soon. After that more dealerships will be added to take the tally to 100 by the end of this calendar year.
Apart from opening dealerships across the country, Fiat India has also made its intention clear regarding several other customer oriented services like 24/7 roadside assistance service and mobile cars. Apart from that the company will also be offering its Grande Punto and Linea customers a 3 year/1,00,000km or 2 year/1,50,000km warranty period.
The company is focusing on Tier-I cities now. In most these cities it has dealerships in partnership with Tata. But most of them have chosen either one of the company. By the end of this year, Fiat will also have its own fully-owned service chain.
Just recently in January earlier this year, Fiat had opened its 5th exclusive dealership in Noida in UP. Spread across an area of 4,000 square feet, the dealership in Noida is called Kashyap Fiat. Apart from being a Fiat outlet, this dealership also serves as a one stop point for auto parts. This dealership also has a separate car service area providing customers problem-free car servicing.
