Enjoy was of ultimate importance to the brand for revving up the wheel of mass segment once again after the long reign of Tavera. Since one year after launch, General Motors India today celebrated the first anniversary of the arrival of the popular Chevrolet Enjoy MPV with the launch of the 1st Anniversary edition.
Launching the anniversary edition, GM India President and Managing Director Arvind Saxena said ? “Chevrolet Enjoy has completed a very successful ‘Year of Enjoyment’ on Indian roads. It has given our customers a spacious multi-purpose vehicle and a luxurious drive that is enabling them to enjoy life with their families and friends. ?Since its launch in May 2013, the Enjoy has sold close to 20,000 units. It has taken on the toughest competition in the newly created MPV-B segment, he added.
The latest member of the Enjoy family, the 1st Anniversary Edition is available with a choice of seven and eight seats and an exciting & stylish accessories package. It is being offered for a limited period.
Based on customer feedback, the enhancements make the award-winning MPV even more stylish and appealing for esteemed car buyers. GM India is launching an integrated marketing campaign to promote the 1st Anniversary Edition and celebrate the first anniversary of the Enjoy.?
The Anniversary Edition offers free accessories on both the exterior and interior with exclusive badging giving it a distinct identity. The stylish exterior enhancements include a chrome kit for the headlamps, tail lamp, door handles and tailgate apart from roof rails, side body decals, OSRVM blinkers and chrome license plate garnish. Wooden dashboard trims have also been added to the interiors for a trendy and sporty ambience.
It may be recalled that the Enjoy has received four coveted awards from industry experts and consumers, making it the most-honoured M?PV last year. In addition, the Enjoy launch has received ‘Best Integrated Campaign Award’.
The Enjoy is available in six colors: Velvet Red, Candy White, Switchblade Silver, Seadrift Grey, Caviar Black and Linen Beige. It is powered by a 1.3-litre turbocharged DOHC diesel engine producing 74.8 PS @ 4000 rpm and a 1.4-litre SMARTECH petrol engine producing 100.2 PS @ 6000 rpm. The Enjoy returns one of the best in class mileage in the MPV categories and comes with a standard warranty of 100,000 kilometres or three years whichever is earlier.