Some days back we had reported about the new TVC of Hyundai i20 facelift, and now we had received news that the same had garnered more than 1 million views on YouTube in just a span of three weeks. Hyundai was targeting the youths majorly in its enjoying yet astonishing moments of the clip, moreover at the same time they had also assimilated the gen-x man’s fantasy of finding a lone girl on the silent road meant for getting lucky that night.
However, when we saw those things on the internet we were overwhelmed to find out the ad agency of Korean carmaker had deployed the wow features of vehicle to ‘cast a spell’ in the duration, that too very aggressively the girl (which is in fact a ghost) had only made to ran out of the scene for its mistake of being taken a ride in new i20.
Hyundai is the second largest car exporter of India, and the i20 facelift boasts in addition, rain sensing wipers, automatic headlamps and the rear view camera along with a whole lot of other tweaks. Commenting on the same, Mr. Nalin Kapoor, Senior GM and Group Head, Hyundai Motor India Ltd., said, “The audience of digital media is innovative and experimental in their reception to brand communication. The viral video for the i20 was conceptualized to reach the youth on the internet in an engaging format. The i20 viral campaign was developed to create a buzz on the digital media, involve and engage consumers using humor and at the same time communicating class leading features of the i20.”