Rising fuel prices have contributed to a majority of slump in sales of cars in India. However, buyers are getting more attracted to diesel cars simply because of the reason that price of diesel don’t increase to hyperventilating levels like those of petrol. One company which has taken due note of this is Ford India. They have taken a sort of pledge that most of their future car launches in India would mainly be diesel ones. Nigel Wark, their Executive Director has said that as the prices of petrol are touching the sky with each coming day, more and more buyers are concentrating on getting diesel engines and thus, in the future, more and more companies would be shifting momentum to diesel cars.
In 2010, Ford India sold close to 85 thousand cars and this year, the company, so far, has clocked in about 60k units. Nigel was optimistic that Ford India would definitely cross the 1 lakh units barrier this year. Ford India also plans to export as many as cars possible from its Indian facility. Their small car, the Figo really made a very good impression on the domestic market and this has helped them in achieving good sales numbers. It is said that Ford India are selling the Figo in close to about 45 countries across the world and most of these countries get Indian manufactured cars.
One thought on “In the future, diesel engines to be the key for Ford India”
When will Honda start producing diesel engines for India ? The hike in petrol has affected their sales . They should consider producing diesel engines for top models such as Civic and Accord .