Special editions have proven themselves a great way for high-end automobile manufacturing companies to get a little bit more for their wares, but they appear to be gradually being taken over by customization programs, which enable customers to order their exotic cars just as they want them. After all, what’s the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special interior upholstery and wheels to match?
Lamborghini introduced their Huracan at the Beijing Auto Show. That wasn’t the only car present at the show; they also showcased their Aventator with Ad Personam work. A roaring success at the Geneva Auto Show, the Lamborghini Huracan made its highly anticipated Asia launch at the Beijing Motor Show. As the heir to the most successful Lamborghini ever, the Gallardo, the Huracan is expected to make waves in the supercar realm, thanks to its unmatched technical innovation, styling and performance.
At Beijing Auto Show 2014, Automobili Lamborghini also presented the Aventador in a highly appealing and exclusive configuration known as Nazionale. It was realized by Lamborghini Ad Personam, a customization program, which allows clients to create their own made-to-order Lamborghini.
Stephan Winkelmann, Chief Executive Officer and President at Automobili Lamborghini said “For Lamborghini, China is a very important market. We entered China in 2005 and for us today in terms of sales; China represents the 2nd biggest market in the world. Therefore we are especially looking forward to present to the Asian public both models, the Lamborghini Aventador LP 700-4 in the special Ad Personam configuration Nazionale and the new Lamborghini Huracan LP 610-4.”