Mahindra and Mahindra is most familiar as M&M throughout the fraternity. Churned out in 1945 among the trios K.C. Mahindra, J.C. Mahindra and Malik Ghulam Mohammed, it again went to reformation in 1948 when Ghulam Mohammed left for Pakistan after partition. From that date, it never looked back and just forayed into everything which came into the crumbling journey of auto industry. Today if we will analyze, it can be seen that no scape is left behind from the moniker of M&M. Ranging from gearless 125 cc scooters to the highest tonne HCVs, one can never leave himself behind from exploring every of it even in the nooks and corners of India. Being an Indian, it has the roots deep cultivated in rarest of the nation. That’s what is compelling us to buy this brand, as it also comes with a complete peace of mind.
In the whole flashback, ‘Mahindra gets what it wants’ is found in our extremely researched analysis. Handshakes like Navistar, Ssangyong, Reva and many more are the examples which reflect our study. Mahindra and Mahindra Manufacturing of Willy’s jeep in India in the post independence era had engraved its logo deep in the automobile history which will be remembered for years. Even today, those vehicles are still considered as attractive. However, started with a steel trading company in 1955, it forged into the sumptuous growing segment of HCVs, LCVs, tractors and then further into complete automobiles.
Basically till the past few years, it was linked with majorly heavy duty rugged vehicles even in passenger segment as well. Later on it transformed this image to the youth icon with launch of Scorpio. This four wheeled SUV cum off roader had completely changed the fascia of carmaker.
The whole caravan is now followed on with two wheelers, actual off roader – Mahindra Thar, Bolero, the Cheetah aka Mahindra XUV 500 and a lot more.
XUV 500 did more than what Scorpio grudged for M&M in the past. 500 is now the global face of the company as it is doing brilliantly in many markets of the world. Its vibrant ergonomics, brilliant features and a complete tech advanced package at a competitive cost makes this one to stand ahead of heavy grunters like Fortunes, Endeavour and their likes to a larger extent. Now no longer waiting period, Rexton is soon going to hit the markets to assist its younger sibling in storm defying competition.
Mahindra did not separate the two wheeler wing from its plunder, it continued with the same ideology which is applied for four wheelers. In short, duets are receiving the same focus like its quadric wheeled. Lastly rolled out 110 cc Pantero and the nearing launch of premium 110 cc Centuro are going to redefine its two wheeler badge among the dominators like Hero Motocorp, Honda, Bajaj etc. The 300 power pulped Mojo is also expected in this year which will burn its rubber against the international marquees like orange themed KTM 200 and winged marked CBR 250R. Underdogs (gearless scooters) like Duro and Rodeo are also the much discussed product of their respective segment.
Much of our expectations lie with the emerging e2o which is an EV, the next commuting solution of India. As in news, we got to know that it will reduce the running cost tremendously and had also shown some positive markings in US.
We all of us know that the Indian carmaker had always won rivalries by manipulating pricing factor of the segment, as it delivers such a high in a so called few bucks that others had think over it repeatedly.
Bits for the last, M&M is planning to buyout the stake in JV of MNAL (Mahindra Navistar Automotives Ltd.) along with some additional investments to rewrite the figures in profit column. Work on Verito hatchback is also going on in the R&D yard as some spy shots surfaced this morning on internet. Analytics are also scratching their heads to derive the figures for researched evaluations to launch Ssangyong Korando. Lastly, it rolled Executive edition of (Mahindra Verito in Delhi yesterday.
We hope this journey to go as long as the rubber keeps burning itself against asphalt and gravel in every corner of the world along with some wing marks in air.
List of the automobiles under M&M badge:
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