There was a great anticipation for the Pitch’s Brand 50 awards. In all, there were 120 leading brands contending for the various categories, for the year 2013. Mahindra and Mahindra private Ltd, the leading automobile manufacturer in India, had a big jackpot at Pitch Brand 50 – Awards. Mahindra was awarded two prestigious awards, in two different categories, giving it 2 consecutive wins on the fateful evening. The award winning product was Mahindra and Mahindra’s SUV, XUV500 for its sheer excellence and for surprising and exciting its consumers. The Mahindra and Mahindra’s Rise campaign, was also awarded on this evening at Pitch’s award.
Pitch Brands 50 – awards was held on the 12 of June this year in Gurgaon at Leela Kimpinski. As contenders for the various awards, there were in all 120 highly admired brands. Various categories for the award this year, were divided into 10 categories, some of which were -Ageless Brands, Impactful Launches, Buzzy Brands, Rechargers, Social Marketers etc. The deciding committee at the Pitch’s Awards had various consulting members, with Ramesh Jude Thomas, as the President. Of the 10 categories, Mahindra and Mahindra was awarded as winner in two of the categories, Buzzy Brands and Rechargers.
Mahindra’s SUV, model XUV500, was launched in the year 2011 and became very popular in India and recently in South Africa. It was awarded the first position at the 2012 Desert Storm Rally, which is the toughest test in India, for both the driver and the car. The car has a diesel engine with a total capacity of 2.2 litres. It was awarded the Buzzy Brands award at the Pitch’s brand 50 – awards, for the power of its drive and opinion regarding it among the consumers.
The campaign launched by Mahindra and Mahindra, Rise, was awarded the Rechargers award at the Pitch brand 50 awards.With this award, it became evident that Mahindra and Mahindra has managed to keep its position in the market, even after so many years. What makes it more deserving is the fact, that all the 120 brands are popular and highly esteemed.
We hope that Mahindra and Mahindra continues to surprise it’s client and keep up with it’s image in the market.