Mahindra lastly launched the ‘Maxi Plus’ in its pickup truck repertoire of India. Now the ‘Bolero Pick-Up Flat Bed’ is made available to us for Rs. 5.45 lakh (BS3 version) ex-showroom Pune, following the launch earlier at Indore.
The refreshed look Bolero Pick-Up Flat Bed is done with the micro-hybrid technology, and more contemporary yet stylish exterior and interiors.
Additionally, the vehicle is bestowed with a higher load capacity of 1,250 kg.
Speaking on the launch, Vivek Nayer, Chief Marketing Officer, Automotive Division, said “The Indian pick-up market is growing at 17 percent and our company is growing by 19 percent. Market is witnessing an evolution in customers’ demands and behaviors. As leaders in the pick-up segment for over a decade, we have made it a business imperative to understand these changing needs and evolve our products accordingly. The new Bolero Pick-Up Flat Bed with more modern, macho and stylish looks and superior fuel efficiency is a step forward in this direction to deliver greater earning potential for our customers while retaining the basic tough and rugged DNA associated with Mahindra vehicles.”
Learning more insights about the ‘Bolero Pick-Up Flat Bed’, it is noted employing the new technology on vehicle, fuel economy of it is not affected at all. The coming festive season will definitely bring in the prosperity to the feet of carmaker. “Pick-Up vehicles have become integral part of our life style; hence there has been rise in demand. In last financial year Indian UV maker sold around 70,000 pick-up vehicles and in current financial year and have recorded around 1,02000 sales,” said Nayer.
The Bolero Pick-Up Flat Bed is the flagship brand in Mahindra’s pick-up portfolio contributing over 60% to overall pick-up sales.
Furthermore, stylish new Bolero Pick-Up Flat Bed will cater to the evolving needs of taxi stand operators, businessmen and traders.
Powering the vehicle, comes from Mahindra’s trusted and proven MDI Engine delivering output of 63HP (46.3 KW) with 195 Nm of Torque, equipped with Micro Hybrid technology, and delivering an excellent fuel economy of 13.86 kmpl.