Mahindra & Mahindra, India’s largest SUV manufacturer, organized the 4th edition of Ustaadon Ke Ustaad and 3rd edition of Mahindra Idols on 15 March in Mumbai. Mahindra organizes these competitions to recognize the skill and talent among the sales and service personnel nationwide. The competition aims to recognize the efforts made by the dealership employees to provide inimitable experience to the customers.
Ustaado ke Ustaad is a national skill competition to recognize and appreciate the best talent amongst Technicians, Service Supervisors, Service Advisors, Technical Specialists and CoTEKs of the Mahindra dealerships across the nation. A unique manpower capability building tool, this competition was held at four levels – at the dealership level where over 11,000 participants put up a tough fight to become eligible for Area Office level. Followed by Area Office level where all dealership champions across the state competed for the title of Zonal Ustaad, and finally the Zonal Ustaads came together at the national level for the coveted title for National champions.
Mahindra Idols is a unique talent hunt platform launched by the Indian auto giant that helps the candidates showcase and enhance the spirit of selling and performance that exists in the Mahindra dealerships. The drive in an initiative to create an exciting, goal oriented, learning environment, which will help develop and reward the talents and provide a pathway to success for others in future. The contest is evaluated on three different segments – Personal, Commercial and High-end SUVs. It works in a four tier process – Dealership level, Area Office level, Zonal level and National Level and the evaluation is based on the tested knowledge and demonstrated skills in most of the rounds. The contest includes knowledge and skills to cover various aspects of daily working of the candidates within their role. Selection and evaluation jury consisted of Mahindra officials from Zonal office, Marketing team and Training consultants. At the final stages only four winners were chosen out of 5,500 participants.
Speaking on the initiative, Arun Malhotra, Senior Vice President, Sales & Customer Care, Automotive Division, Mahindra & Mahindra Ltd. said, “At Mahindra, our dealers and distributors are an integral part of our family. They are the connect we have with our customers and hence it is important that we recognize their commitment and support. Initiatives such as Mahindra Idols and Ustaado ke Ustaad will go a long way inspiring them as we enable them to rise in their areas of delivery.”
‘Ustaado ke Ustaad’ and ‘Mahindra Idols‘ was held for dealership employees nationwide.