“Mahindra Rise”, the word in itself is believable and seems Mahindra has taken the ‘Rise’ belief very seriously.
The latest from the house of Indian carmaker is that, it is keen to open an assembly line in Ghana in-association with a local partner.
The setup will see the infrastructure erected on a 9.5 acre plot in the Ghanaian capital, being driven by a strategy to explore the vast investment potentials and service needs of the vehicle market in the West African region, said Thomas Svanikier, executive chairman of Svani Motors, the vehicle’s sole distributor in Ghana.
“The Automobile Plaza would explore the potential of the fast expanding local automobile market and offer quality and affordable vehicles and services to meet increasing market demand in Ghana and other neighbouring countries,” he added.
Mahindra had sold more than 3,500 Mahindra during the past seven years there, but the lucrative ones like Mahindra XUV 500, Genio and Xylo are creating more positive waves for the carmaker to bring in more of them in that country.
Mahindra’s senior general manager for the African region, Sanjay Jadhav, stated: “We are a well-recognized brand in Ghana and have a strong presence in the institutional segment with our pick-up and SUV range.”
The introduction of the new Mahindra vehicles in Ghana was a part of bettering the customer satisfaction there, said Jadhav.
Apart, Svani (the local partner of Mahindra in Ghana) has also joined hands with local financial institution Fidelity Bank so that the financial assistance to customers can be provided via the terms of hire-purchase and lease schemes.
“This is also in line with the Mahindra brand philosophy of Rise, which includes Driving Positive Change in the Market with Alternate Thinking. Our aim is to offer mobility solutions to customers in Ghana that meet their needs,” concluded Jadhav.