With the resolution to New Year of 2014, Mercedes-Benz India has said to go offensive during the year by launching 10 new products in the momentum. However, let’ not be standing on the foe of getting the stripped down version or special editions for the connation of new launches, but Mercedes said all of them will be the new cars rolling into Indian market for first time.
Hopefully, the new S-Class was the first attempt on our shores. While the other badges which are yet remains unknown to a larger extent.
The “AMG Performance Tour” will also be concluded under the 2014 offensiveness.
Mercedes-Benz too added the “My Mercedes” and “iSales” services under its hat for customer delight.
“We have committed ourselves to make 2014 as the ‘Year of Excellence’ as we feel that, as the most admired automotive brand in India, we need to set benchmarks in the Luxury segment”, said Eberhard Kern, Managing Director & CEO, Mercedes-Benz India. “We are sure that our strategy shall eventually lead to better customer satisfaction and loyalty eventually leading to our profitable growth in India.”
Well, it would be the Best or Nothing for Mercedes-Benz during 2014, looking at its aggressiveness.