It has been a long time since Mercedes Benz has been into the Indian market and has always been rated first-class by customers. Mercedes Benz has one of the most diverse and powerful line-up of cars after BMW and now they have launched an all new one of its kind Concept Store in Bangalore. The store has been named TRENDZ and will be housing the latest developments of the automobile heavyweight.
UB City, considered as one of the most premier world-class mall destinations in South India will be housing the store and the launching of TRENDZ has added a huge amount of brand value to the place. By launching India’s first Mercedes Benz concept store, the company plans to expand more and more into India and thus wants to establish its stronghold. Over the past few years Mercedes Benz is trying its level best to overthrow BMW off the throne by indulging in groundbreaking innovation.
Recently at Auto Expo 2012 Mercedes Benz showcased one of their best line-up of cars which will be launched on the Indian roads very soon. The diversity and technology used in making Mercedes Benz cars has always been commending and Mercedes Benz will be giving an opportunity to people of India to have a closer look at the core of the company by launching TRENDZ concept store.
Debashish Mitra, who is the sales head of Mercedes Benz India, was quite enthusiastic at the event and added that with the launch of TRENDZ Mercedes Benz was giving a chance to people of India especially the youth here to experience the class of Mercedes Benz first-hand and come close to the offerings made by the automobile heavyweight. The platform of trends gives way to an integrated level of social interaction amongst the people who are enthusiastic about innovation and Mercedes Benz.
Mercedes recently kicked off the Feel it Campaign at the Auto Expo. This initiative primarily focused towards the “Go to customer” strategy appointed by the company. As per this strategy Mercedes planned to unveil a range of concept stores all over India to promote their brand name and thus started with Bangalore.
Mercedes Benz now has its performance-driving academy that they will be operating within the Buddh International Circuit where Formula 1 World Championships were held last year. Mercedes threw the covers off the all new design of SLS AMG Roadster this year at the Auto Expo and the car met with a wide response from the crowd that gathered around it as the design of the car has been off the hook and the performance delivered by the car is something that Mercedes Benz is proud to flaunt.
Feel it campaign will be active at the TRENDZ store and hopes to reach out to a large mass of crowd. The opportunity to experience the developments of world’s most luxurious car brand is something that people do not want to miss so visiting this store is highly recommended.