Mercedes-Benz India launches ‘My Mercedes’- the fourth pillar of the ‘Year of Offensive’ strategy

As we all know the Mercedes Benz is getting offensive day by day for targeting the top position in luxury car segment of India. Pursuing the success of its exciting products, qualitative network expansion and novel initiatives to create fascinating brand experience, Mercedes-Benz India launched ‘My Mercedes’ initiatives further strengthening its Cost of Ownership programmes, which comprised the fourth pillar of its ‘Year of Offensive’ strategy. ‘My Mercedes’ combines some of the industry’s best initiatives and service products which aim at enhancing the overall Customers’ Ownership Experience while maintaining minimal Cost of Ownership. Mercedes-Benz India also inaugurated its largest state-of-the-art works shop in North India, that of T&T Motors Gurgaon. The service facility was inaugurated by Eberhard Kern, Managing Director & CEO, Mercedes-Benz India, Devdutta Chandavarkar, Vice President, After Sales, Mercedes-Benz India and Vidur Talwar, Managing Director, T&T Motors.

Elaborating the ‘My Mercedes’ concept Eberhard Kern, Managing Director & CEO Mercedes-Benz India said, “‘My Mercedes’ combines some of the most innovative After-Sales initiatives like launching a National Remote Diagnostic Centre, reinvigorating the 24hours On-Road Assistance with the addition of a fleet of 20 B-Class service support vehicles and also launching Mercedes-Benz Online Service Booking even through smart phones and tablets using scanned QR codes, which is again an industry first. Additionally, comprehensive service packages like the Star Care, Star Care+ and Star Ease will provide an absolute hassle free experience of owning a Mercedes-Benz vehicle.”

Mercedes-Benz India launches 'My Mercedes'
He further continued that, “the new state-of-the-art service facility of T&T Motors has been designed and created to provide similar fascinating ‘Mercedes-Benz experience’ for the customers. In 2013, our team aims to service/Repair more than 100,000 Mercedes-Benz cars across India and delight each and every of our valued customers”.

Mercedes-Benz India
Hence, we can now wish what the Audi and BMW has to say in the terms of new ‘services’.

Mercedes Benz India launches 4th pillar of Year of Offensive

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