Nissan Motor India Private Ltd. (NMIPL) today reported 98% increase in year-on-year sales for May, selling 3138 units as against 1,588 units sold in May 2011.
The sales growth continues to be driven by two of the Company’s flagship models – the Sunny sedan and the Micra compact premium hatchback.
The award-winning Nissan Sunny, launched in September 2011 and produced at the Company’s state-of-the-art manufacturing facility in Chennai, has become a major contributor to total sales over the past few months. Since its launch, the SUNNY has sold 18,753 units to date. The popularity of the diesel variant has seen robust growth in recent months.
Mr Ishida Takayuki, Managing Director of Nissan Motor India Pvt. Ltd said: “Despite the fact that the auto industry has been going through some uncertainty in view of the recent fuel price hike and general economic growth, our sales have remained strong. This performance has been supported by the strength and diversity of our model range. It will further expand with the launch of Evalia later in the year, and we are confident that our sales will continue to grow.”
Mr Nitish Tipnis, Director-Marketing & Sales, Hover Automotive India (HAI), Nissan’s sales and marketing partner in India, said: “Despite the current challenging market, India remains of key strategic importance to Nissan and represents a significant opportunity for growth. By placing the customer at the heart of everything we do, Nissan is continuing to develop within the Indian market, increasing sales, growing our retail network and widening our product portfolio.”
The Company recently announced that it will launch the affordable, value-focused Datsun brand in India in 2014. Datsun will play a crucial role in Nissan’s India strategy envisaged in ‘Nissan Power 88’ – a comprehensive, six-year business plan for accelerating the Company’s growth across new markets and segments. Cars bearing the Datsun badge will be modern, generous and designed to suit local customer tastes and will be built locally, incorporating latest technology features.
Nissan also showcased its Urban Utility Vehicle, Evalia at the Delhi Auto Expo in January. Evalia will further expand Nissan’s innovative product range in India when it goes to production at the company’s Chennai plant later this year.