Nissan today announced its participation in the exciting Great Online Shopping Festival 2013 (GOSF) organized by Google India. This initiative follows the recent announcement that Nissan will retail its cars online.
The tie-up with GOSF will leverage the high traffic platform of Google in order to increase the purchase intent during the festival season for customers visiting www.nissan.in/gosf over the three days between December 11th to 13th.
Customers can book their cars by making payments through an online gateway and by making use of a credit card or debit card. Post bookings, the customer will be contacted by the respective dealership for the remaining formalities and car delivery.
This year the second edition of GOSF is looking to be much bigger, with what started out as a 24 hour affair last year on December 12, 2012. This year, the campaign is a three-day long festival starting from December 11, 2013.
The festival will be promoted mainly through digital advertising on Automotive and General Interest Websites as well as Social Media tools such as Facebook and Twitter.
Commenting on the occassion , Mr. Nitish Tipnis, Director, Marketing, Hover Automotive India said, “We are delighted to partner Google India for this exciting Shopping Festival. Nissan’s association with this hugely popular festival is yet another expression of our commitment to market our vehicles uniquely. Partnering with Google helps our associaton with the digital medium to enable brand Nissan and our dealers provide easier and convenient ways to purchase cars in India. This partnership strengthens and widens the customer base to the entire internet audience including smartphone users which is the largest traffic geenerator.
”We want our consumers to experince the globally renowned Nissan cars well known for technology, luxury and comfort –all at an affordable price point and low cost of ownership. Nissan has always been on the forefront of innovation both in the cars we produce and also how we present and communicate our brand,” added Mr Tipnis.
Mr. Nitin Bawankule, Industry Director, eCommerce, Local & Media, Google India said, “We are delighted to see Nissan participation in The Great Online Shopping Festival. We have introduced many new categories and partners this year and the consumer response to the second edition of the initiative has been great. We are hopeful that this association will help Nissan to set new benchmarks in the Auto industry and help build consumer confidence in booking cars online.”
The Great Online Shopping Festival is organized by Google India in conjunction with major players in e-commerce, local, classified and online travel sites. This year, Google has roped in around 250 retailers from across the country for the festival. One can shop for a wealth of items including shoes, clothes, jewelry, apparel, cars, travel packages, books, kids wear and of course gadgets and computer peripherals.