The French automaker, Renault has launched an international contest at its Facebook page termed as the ‘Inter-country battle’, where Renault fans from all over the world will get an opportunity to vote for the personalized Captur painted in their country colour. Renault fans from India can also participate in the contest to give their precious vote to the tri-colour version of the Captur.
Via an app on the Renault’s Facebook page, fan can vote for their favorite version of the Captur from the range of personalized versions representing various countries e.g. Algeria, Brazil, Argentina, France, Britain, Germany, Spain, India, Italy, Romania, Turkey, Switzerland and Spain. The stunning personalized versions of the car are the creation of the Renault Design. After the voting is over, the winning version will be produced and will be showcased at various shows throughout the year at different venues. The result of the voting will be revealed on the 18th of March.
Vice President for Corporate Communications for the Renault Group, Florence de Goldfiem said that the Inter-country Battle is a new addition to the exclusive contents that are offered by the International Renault Facebook page for the Renault fans. The page currently has a fan base of 4,00,000. This campaign is aimed at promoting unique design and universal appeal of the new Captur crossover from the company.
The fans who will be voting for the winning version will be getting into a lucky draw. The lucky winner from the draw could win an exclusive VIP experience for two in a Captur at the Cannes Film Festival this year. Renault has been partnering Cannes for about 30 years.