Ssangyong Motor, the Korean auto making company owned by the Mahindra Group, made an announcement of a total sale of 13,232 units during March 2014 – 5,850 units in domestic sales and 7,382 in exports, including CKD kits.
Sales of the March 2014 posted a year-on-year growth of 23% and 17.3% on an accumulated basis. The figures were led by the continuous efforts of New Korando C which continues to entice the customers in its domestic country as well as in export markets.
In its domestic market, SsnagYong grew by 18.8% over the same period of last year with a cumulative sales growth of 26.4%. A 30% growth of Korando Sports and Rexton W with the New Korando C is also reported.
Moving to the exports, the Korean carmaker’s exports witnessed a surge of 26.5% year-on-year and 10.6% on an accumulated basis with chunk of credits given to New Korando C in the markets like China and Europe, exceeding 7,000 units in four months since last November (at 7,552 units).
In the European market, the sales recovery seems to be at a better place, as the auto making organization saw a 68.5% rise in sales from 2,357 units to 3,971 units (year-on-year) during the first quarter, with due to the recently launched Korando C.
Whereas, on the Chinese side, Koreans saw a substantial sales growth from 92 units to 4,320 units comparatively to the same period of last quarter, with the launch of New Korando C followed by the New Acyton. Henceforth, if the current trend will follow, the company speculates China to be leading the brand’s export market in the near future.
Lee Yoo-il, CEO of Ssangyong Motor, commented, “We have been posting a sales uptrend for the third straight month this year thanks to the strong sales of the Korando family brand,” adding, “We will further expand our sales by exploring new markets and carrying out aggressive marketing strategies, based on the positive response to main models in the global market.”
