Unveiled at the Delhi Auto Expo 2014, launch of the much awaited compact sedan, Zest and dynamic hatchback, Bolt, is creating havoc in the industry. To ravel the path with betterment, Tata Motors in association with its channel partners, announced a huger recruitment drive throughout the nation, hiring a workforce of over 3,000 staff across all Tata Motors full range dealerships.
The heads at company and dealerships are in the process to shortlist and recruit candidates for the roles of Customer Advisors, Team Leaders and Sales Managers. This recruitment drive is stretched to more than 200 dealerships. On the flipside, selected candidates have to go through number of tests and evaluations before joining the company, which are now reprinted for meeting the new customer-service standards.
Commenting on this announcement, Mr. Ranjit Yadav, President – Passenger Vehicles Business Unit, Tata Motors, said, “In line with our vision and strategy to provide an enriched purchase experience, we have undertaken a revamp expedition of showrooms and expansion of our dealership workforce to prepare for the launch of our exciting global cars, Zest and Bolt. We are gearing up as we move closer to the launch. Besides our new range of products, our retail experience will also go through a sea change. Our customer-centered cars are being backed with customer-engaging purchase experience at our dealerships. This is a step forward for us in reinforcing our commitment to provide best-in-class purchase experience.”
In parallel to hiring, Tata Motors is also laying focus on enhancing the customer engagement levels at the dealerships. For same, an initiative too is launched which is asked to deliver customer desired world class showroom ambience, purchase experience and after-market service at the bays.
In adherence to recruitment, Tata Motors is on the working spree for re-stressing their HR guideline manual that covers aspects like recruitment, training, rewards system and retention. In connection to it, the revamped dealerships will get loads of modern technology for world-class experience. For example, officials at the Tata dealerships can configure their cars real time on video walls using tablet PC’s.
All thanks to Tata Motors new strategy “Horizonext”!