It is very evident now that the Automobile Market of India is the second fastest growing automobile market in Asia where a lot of major car-manufacturers are paying a full attention at the entry-level car market of the country. The one and only purpose by this is to draw in some good sales volume for their firms and generate a reasonable amount of revenue from the Indian automobile market. This is a very important fact here that not every international car-manufacturer is interested in entering the entry-level car market, but they do not have a choice since the same market is rapidly growing in India. A debut in this segment will benefit every car-manufacturer in the long run.The absolutely new entrants in the auto market of India will get a fresh new opportunity and the existing players will get to increase their overall market share. The fact that compact car-manufacturers get a lot of business in India, because of the middle-class segment of the Indian population, is also a motivational force behind the international players wanting to jump into the fray. This segment of the population can spend a reasonable amount anywhere between Rs 2 lakh to Rs 7 lakh for a car, in which they can move along with their friends and family.
As per reliable industry sources, the European automobile giant Volkswagen is contemplating research and launching something to explore this niche of entry-level small cars of India by introducing a low-cost vehicle. Whereas, Nissan is already in the line of entrants with the announcement of its proposed revival of the old Datsun Brand for the entry-level segment in Russia, Indonesia and of course, India. What is attractive here is, Datsun brand cars will come under the price of Rs 4 lakh only. But Volkswagen has an altogether separate kind of a price category for its assumed entry-level cars, which will be no doubt affordable. Now, Renault is ready to share the belvedere with Nissan for launching its very own small car in India. This entry-level small car by Renault will most probably be priced at a very competitive range of Rs 3 lakh only, which is targeting to change the sales volume in a positive manner for the company.
Maruti Suzuki India is the currentleader of this segment with its super successful Alto. It has been the best-selling model of the nation since it was launched a few years ago. There are eight variants offered by Alto which includes three variants powered by CNG as well. This best-seller by Maruti Suzuki India is available at an initial price of Rs 2.5 lakh where it goes up to Rs 3.5 lakh in its top-end version.
