With the expectation rolling high on the upcoming Ford EcoSport from Ford India, the company is not in a mood to miss out on any opportunity in order to publicize car before its official launch date. The company is now targeting all potential buyers at the public places. In the same attempt to lure the prospective customers towards the vehicle, the company is all set to display its upcoming vehicle at the much renowned Infinity Shopping Mall at Malad West in Mumbai. The vehicle will be showcased at the mall this weekend from March 15th to 17th. Ford India is coming up with the same plans to display its much anticipated vehicle at Gurgaon and Bangalore also just before the end of this month.
As far as the Ford EcoSport’s launch is concerned, it is one of the most anticipated events in the automotive calendar this year. Majority of the auto lovers have already set their eyes on the vehicle. The vehicle has already made its mark at the overseas markets and the company is hoping to witness the same response in the Indian market as well. Further, the SUV and crossover segment currently in the Indian market is witnessing a boom and the new addition is sure to raise some good sales figures for its manufacturer. The showcasing of the vehicle has been mainly carried out to keep the anticipations high. By this display, Ford will be able to create much buzz and hype around the Ford EcoSport. The public display of the car will allow the prospective buyers and auto enthusiasts to have a closer look at the vehicle. They can look more deeply into the car at the same time applauding its external design.
Showcasing the car at the public places is not a new concept in the auto market. Several car manufacturers have already done that in the past. It’s not an entirely new thing for Ford also as it has already did the same with the Fiesta, during its promotion in the Indian market. As most of the people tend to spend their time at the public places during the weekends, it will be a great way to catch eyes of probable buyers.
Ford is quite keen about the launch of the EcoSport. It has also revealed a contest called Urban Discovery in this regard. Participants need to find an undiscovered place in the city and could walk away with a new Ford EcoSport.