Ford India recently announced that they increased their dealership network by three new outlets, taking their total number of dealerships in India to 173. The three new dealers of the company are Omie Ford, based in Itanagar, Odisha Ford, based in Cuttack and AVK Ford, based in Mumbai.
Their aim behind adding new dealers is part of the company’s strategy to make sure that their customers have a memorable experience of owning a Ford pan India. Apart from offering the entire line-up of Ford’s products in the Indian market, the dealers will also offer Ford spares, accessories, insurance and extended warranty.
Nigel Wark, said regarding the new dealer openings, that by opening these dealerships that want to show their customers that they are committed towards bringing world class service and car experience to even the most remote places in India. Their cars are not smart choices not just for people who live in urban areas, but also those living in areas with rougher terrains and farther distances.
Ford India plans to increase its presence in the Indian auto market by launching superior quality services and products in metropolises like those of Mumbai, and creating a stronger presence in the Tier II and Tier III cities like those of Itanagar and Cuttack. By the addition of these three new dealerships, the dealer network of Ford India has increased to 173 outlets located in 102 cities.