In an ordeal to promote Nano till its last breath, the Tata Motors is back with the India’s Most Social Road Trip, Nano Drive with MTV Season 3.
The India’s first ever social trip includes tasks and various activities, pre-decided by the contestants via social media platforms.
In this season, the audience is slated to decide four teams that will compete against each other, and also to make a list of unexplored destinations that the team wishes to visit.
The teams will start their journey from specific points in the four zones, namely – Jaipur for North, Siliguri for East, Chennai for South and Goa for West. They will explore their zones with unheard locations for 21 days with a very thin budget plan for everything, jolted to push them towards the social media for tapping the support.
Speaking about this, Ekalavya Bhattacharya, Digital Head – MTV India, said, “At MTV, innovation is what drives us. Our target audience keeps evolving and we have to do so too. Nano Drive with MTV is the perfect example of a cross platform, multiple screen, entertaining show. The previous 2 seasons have been fabulous and this season is set to be the most exciting one till date. We are the pioneers of branded entertainment content in India and such solutions is what differentiates us from the rest.”
During the whole journey, teams will have to overcome various obstacles, perform tasks and earn social media points via social media platforms like Facebook, Twitter, Instagram, Youtube, Vine and Pinterest.
And as it is a digital media campaign, the entire journey will be posted live on various social media platforms, and not the least “Nano Drive with MTV” website as well. The team with the maximum points on road and on-web will be declared winners of Nano Drive with MTV season 3, and very prestigiously every members of the winning team will receive a Nano.