Going forth is more exciting than going reverse, but here, the Hyundai thinks the other way. Made way to realize the importance of rear parking camera, parking sensors and other such goodies for looking behind the car, the carmaker organized a particular event for making awareness about such in the Bangalore city.
Named as i20 Reverse Revolution Drive, the event was held at Phoenix Market City, Bangalore.
It’s the India’ first in its category, highlighted the use of Rear Parking Camera with display in the cabin mirror, Reverse Parking with Sensors and Electro Chromic Mirror in the car.
The activity was designated to drive the car around on a pre-decided imitation track at Phoenix Market City in reverse gear. The participants were gathered via a social media contest, and out of the lot only 300 entries were scrutinized for the participation. The event lasted for two days 17th and 18th May, 2014, and participants came along with their families.
Commenting on this initiative, Mr. Rakesh Srivastava, Sr. VP- Sales and Marketing, HMIL said, “Hyundai iGen i20 with its stylish looks, high performance and a host of unique features created a benchmark in the premium hatchback segment. We are extremely delighted to receive the overwhelming response for Reverse Revolution Drive. The initiative has helped us in creating a community of i20 customers that personifies the trendy, modern and premium aspects of Hyundai. Reverse Drive is another occasion to show our commitment to become the life time partner of our customers and to be the most loved and trusted car manufacturer in India.”
The iGen i20 selection procedure was divided into three phases inclusive of seeking participation on the social media engagements, selecting participants through lucky draws and shortlisting the final contestants, and finally the drive on 17th and 18th of May, 2014.
The final winners of the Reverse Revolution were gifted numerous prizes.