The time where numerous amount of money is spent on design and the development of a new product and more of them are splurged to sell them and develop a market for such fresh traits, it sounds very distracting to hear the imitation of Range Rover Evoque got a green flag to enter the production in China. The product called LandWind X7 was unveiled at Guangzhou Motor Show last year, and now it even witnessed the Shanghai Motor show. This time, the vehicle receives acceptance from the authorities to go into the production, claimed a source.
As per the reports, LandWind X7 bears a price tag of £14,000, where in comparison the Range Rover Evoque retails for £40,000. However, this vast difference between both of them will ravel hampering of quality as well as power. To our expectations, the LandWind SUV will remain as a good option from traveling from point A to B, rather than experiencing the thrill of a Range Rover behind its steering wheel. Yet, the maker has tried to push hard the limits and bring the new vehicle with a 2.0-litre four-cylinder turbocharged engine sending 190.6PS of max power and 250Nm of peak torque. Transmission options available are 6-speed manual and an 8-speed automatic.
To answer In brief what the LandWind is about, it is a joint venture between Changan Auto and Jiangling Motors Corporation, who are listed as some of the most renowned companies in China. Commenting on this strategic disturbance, Dr. Ralf Speth, CEO of JLR said, as an organization JLR invested hugely in the Chinese market in joint venture with the Chery. The commitment is laid out on a clear business plan which allows the organization to hit the sales targets on clear prices. If anything that comes into way and damages the potential profitability of the manufacturing facility, it will also damage the integrity of the said plans.
Thus, the worries may surround other carmakers as well. After all, such a move in the land of China will strengthen the efforts of copy and fakes business house holders to further clone more successful models of the auto world.