Since the launch of Duster on Indian shores, the scenario of SUV industry had changed drastically. It had even outdone the king Mahindra Scorpio in the respective segment and price tags. Being known as the cheapest SUV around the world, Renault is also selling Duster in hot numbers to Indians. Remained a lot favorable in the context of French, ‘Duster’ had made the brand to grow by more-than-13-fold in the month of May 2013, when compared to the same period of last year. Renault had announced domestic sales of 6,300 units in the last month against the 482 units of May 2012.
Speaking on this overwhelming achievement, Sumit Sawhney, Executive Director, Marketing & Sales, Renault India Pvt. Ltd said, “In spite of challenging market conditions, Renault continues to pursue a strong focus on growth in India, with an aim of at least doubling last year’s sales in 2013”. He further said that “The growing acceptability of Renault brand among customers is being driven by our strong product portfolio and extensive dealer network, while the Renault Duster continues to retains the top spot as the most popular SUV in India. With such strong pillars of growth, we remain confident of our continued success in the Indian automotive market in the near term.”
Extracting the gist from whole, Renault posted 5,146 units alone for the Duster, whereas the Scala with 670 units, Pulse at 410 units, Fluence at 71 units and merely Koleos with 3 units itself.