Car enthusiasts are looking forward towards the launch of the New Verito Vibe from Mahindra and Mahindra next week. The car has been badged as Vibe and is planning to target younger audience. The car is the first hatchback from the UV manufacturer and will be competing directly against the likes of Hyundai i20, Maruti Swift, Ford Figo and Indica Vista.
Initially Mahindra was planning to launch a compact sedan but the plan was changed to offer a premium hatchback. In order to gain a head start it is rumored that Mahindra has already sent few Vibes to its dealerships even before the official launch on June 5th. It seems that Indian manufacturer is in no mood to leave any stones unturned for the promotion and success of this vehicle.
The company was able to curb the cost of production due to the similarities of the product with Verito. In addition to all that similarities Vibe also use the same drive train, which is the 1.5 Litre K9K diesel unit. At the rear the boot has been chopped off from Verito and the tail light has been fixed near the windscreen. The interiors are also similar to Verito, and most probably same space can be expected here also, which is one of the most prominent factors in the segment. Inside will be luxurious and ample amount of leg space will be available for the tall passengers.
In the situation where most of the companies are looking towards expansion in the well-established and high performing segments, it will be considered as a bold and strong move by Mahindra to explore the possibilities in the premium hatchback segment. This will be the first entry in to the premium hatchback segment from Mahindra and company has high hopes riding on the vehicle. This vehicle will be testing the capabilities of the company in this segment. Actually this is a total win situation for the company as it is already concurring high profit from the utility vehicle segment and the entry into other segment will open new doors of opportunity. Currently SUVs from Mahindra like XUV 500, Scorpio and Bolero are the leading best sellers in their own respective segments.