Tata Motors, which is among the top Indian automobile manufacturers, is working on plans to ensure that its Sumo Gold achieves monthly sales of at least 5000 units in the Indian market within the next two months. This is in lines with the aim of the company to become the top brand in the segment of entry level MUVs. As revealed by a Tata Motors official, the latest variant of the Sumo Gold is going to be priced Rs.40,000 lesser than the present models. The vehicle has also been given a significant reduction in weight. There has been a slight increase in the mileage of the new Sumo Gold, which now offers 14.3kmpl, thanks to its improved CR4 engine.
The company has high expectations that the latest version of the Sumo Gold is going to enhance sales of the company. At present, the Sumo Gold from Tata Motors is selling around 3000 units monthly, which is a significant improvement from the 1000 units monthly that it had been selling just four months back. Tata Motors is further planning to increase the sales to touch the figure of 5000 units monthly within the next two months. At this moment, the Sumo Gold is being manufactured at the company facility in Pune, which has a manufacturing capacity of 3000 vehicles and Tata Motors is already taking the requisite steps to increase this capacity to meet the future market requirements.
Tata Motors has been facing strong competition in the Indian domestic market particularly from Mahindra. Its crossover, the Tata Aria has been suffering in sales particularly after Mahindra has introduced the XUV500 into the market in 2011. However, things are also looking up on this front as the Aria has increased its sales figure to 500 units monthly from its erstwhile figure of 200 units. The Bharat Stage – 3 of the Sumo Gold is being offered at a pricing of Rs.5.47 lakh with its top-end version costing Rs.6.89 lakh (The prices mentioned are that of ex-showroom Chennai).