German and American carmakers are fighting against each other to conquer China. We are not so shocked on hearing this news. It is because China is one of the fastest growing automobile markets in the world in spite of the downturn witnessed in economic conditions of Europe and other countries. Chinese are making favorable policies to attract more and more carmakers from around the globe. The recent example is Tata’s JLR plant in China.
To become the market leader, Volkswagen will launch some models with the tag ‘Made for China’ only. These models includes youngest sibling of Audi’s crossovers Q5 and Q7 i.e. Q3, compact and competitively-priced sedan Skoda Octavia, the very own Golf hatchback and Santana sedan. The lined-up launches seem perfect for China. India and China share some things in common so we too expect similar type of response from the house of VW.
To counter VW, GM is betting heavily on the two models namely Cadillac ATS and Cadillac XTS. This is not all. American carmaker is also expanding its dealership network in China. It is expected that GM will launch more than 400 showrooms across China which will increase its strength to 4,200 outlets from 3,800 outlets.
Some other carmakers who are eyeing Chinese market are Toyota and Nissan. While Toyota has done very well in Western Europe, North America and its very own Japan, Nissan has also made significant growth in some markets.
It seems like China has really became a battleground for carmakers for getting their pie of share in the fastest growing market. We can also say that the Indian owned Jaguar and Land Rover are also in league.