Kia India today announced the relaunch of its brand in India with a focus on illuminating its transition from an automaker to a provider of advanced and eco-friendly mobility solutions. Kia India, which is wholly-owned by Kia Corporation, introduces the company’s refashioned logo and brand slogan, “Movement that inspires”.
India is the first country outside South Korea, the home of Kia, where the brand relaunched its logo. The versatile compact SUV Seltos and the subcompact crossover SUV Sonet, both of which are updated for the Indian market under the newly stylized logo, will be unveiled to the market in the first week of May, 2021.
Signalling the bold transition, the company name has changed from Kia Motors India to Kia India, dropping “Motors,” which symbolizes Kia becoming an enterprise that invests in and produces more than just vehicles to offer a long range of sustainable mobility solutions. In the Indian context, the brand slogan “Movement that inspires” represents Kia’s ambitious plans for leading the future mobility revolution in the country with premium products equipped with unique design and segment-first features, advanced digitized services complemented by one of the largest networks by any new entrant brand in the country. In line with the change, Kia India also intends to attain full capacity utilization of its state-of-art manufacturing facility in Anantapur in a move to facilitate faster production and delivery of its vehicles.
“Movement that inspires” is at the heart of Kia’s new brand purpose of inspiring consumers through products, services, and their experiences with the brand. Kia’s new brand slogan emphasizes that movement is at the genesis of human development.
The new logo of Kia is a symbol of the new brand slogan and values it promises to offer customers through future products, services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers to the customers.