2019 year wasn’t a great year for the automobile sector, as we saw a huge decline in terms of sales. Every other manufacturer was struggling to sell their inventory and production was also cut down. Despite the market slowdown witnessed in the first three quarters, Mercedes Benz India managed to post growth in Q4 2019 and maintained its leadership in the luxury car segment for 5th year in a row.
India’s largest luxury car brand Mercedes-Benz continued its leadership position in the Indian luxury car segment for the fifth year in a row, by achieving sales growth in Q4 2019, setting the momentum for 2020. The company recorded its highest ever Q4 selling 3871 units, thus registering a 3.3% y-o-y growth for Q4, and was able to achieve sales growth in a challenging market. Amidst strong macroeconomic headwinds, Mercedes-Benz India sales volumes in Q4 also grew by 15.41% from Q3 2019 and the overall sales volume remained at 13,786 units from January-December 2019.
During this period, The AMG and Dream Cars portfolio continued its stellar performance growing by 54%, reiterating the brand’s leadership in the performance segment in India. Due to overwhelming customer response to the CLA, GLA and GLS models in 2019, Mercedes Benz is all set to introduce new generation of all these models which will be available in India from Q2 2020 onwards. C-Class and E-Class joins the ‘Connected Car’ family with ‘Mercedes Me’ connected technology and is the only luxury car brand having all its cars connected.
Mercedes-Benz India also transitions completely into BS VI portfolio with petrol and diesel and will be introducing new models in the market in the year 2020.