Tata Motors Revs Up Revotron 1.2T Engine Campaign

Firsthand experience is what the Tata Motors believing these days. Now, apart from the Bolt and Zest Tata is focused on the new Revotron engine that it had recently unveiled with most of the aspiration drawn from the older machine – clogged with some of the latest tweaks. In the dune of making the audience experience new Tata technology of Revotron, the Indian automaker had held nation-wide campaign to showcase it. This will be a prelude to the launch of its new cars Zest and Bolt.

Setting its foot first in Delhi, Tata Motors commenced its national campaign with the unveiling of the Revotron Lab. Simultaneously the lab was also unearthed in other cities like Mumbai, Bangalore, Ludhiana and Hyderabad. The Revotron Lab was showcased in Mumbai in Infinity Mall (Malad). The lab will also be showcased at Viviana Mall between 11th-13th July, 2014 and Inorbit Mall (Vashi) between 18th-20th July, 2014.

Tata Motors Revs Up Revotron 1.2T Engine Campaign
According to Mr. Ranjit Yadav, said, “The Revotron 1.2T has been developed by us with inputs from renowned global players like AVL, Bosch, Honeywell, Mahle, INA in the area of combustion, boosting, friction and calibration, to deliver class-leading performance. The Revotron 1.2T will power our upcoming cars, the Zest and the Bolt. To narrate this exciting technology story, in the most impactful way, we are engaging with our customers through various exciting platforms like the Labs, the multi-drive-mode game, holograms and unique digital and on-ground activations. With innovative awareness campaigns like these we are building a strong technology quotient for our global Indian customers.”

According to Mr. Narain Karthikeyan, India’s first F1 driver, “I’ve been very closely involved in the development of the Revotron 1.2T. It is the first turbocharged MPFi petrol engine in its class, and one of the most advanced in the market. Coupled with the amazing multi-drive mode, it offers immense flexibility in terms of balancing performance and fuel efficiency.”

The Revotron Lab has futuristic design with interactive elements for customers to experience dedicated zones, which brings alive the engine benefits in an evocative manner.

The Binaural Sound Zone offers the virtual sound experience. It is a binaural sound journey that truly brings alive Revotron and its raw power. It is a special zone which provides one of a kind audio experience to participants. This zone transports participants onto the road where they will experience three different drive modes of the engine and sheer pleasure of driving the Revotron powered car.

The Revotron Challenge game is a futuristic 3D game which allows a participant to travel in a Zest where they can experience first-in-class multi-drive modes i.e. Sport, Eco and City and the high boost turbocharger, delivering 90PS, 140Nm torque @1750-3500 rpm. It can also be downloaded for free of cost from Apple App Store and Google PlayStore for mobile devices, whereas can also be played online, from the Revotron microsite.

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