British only can understand the other British, and that’s why the two exclusive British brands had shaken the hands for a better prospect in near future.
Bentley and Vertu, two great British brands, made an announcement of an exclusive five-year partnership. The new series of luxury smartphones will be rolled out from the handshake which will be distinguished by the unparalleled design, craftsmanship, contemporary elegance, outstanding performance and integrated technology that are the hallmarks of both companies.
Vertu had said to launch its first phone in collaboration with Bentley by October. It said four more phones in the same line will follow soon. Each of them will encompass authentic and iconic Bentley design elements and luxury lifestyle services. Exclusive Bentley experiences and the latest Bentley content for owners and enthusiasts will be consolidated in an application on the device.
Commenting about the upcoming devices, Wolfgang Dürheimer, chairman and CEO of Bentley Motors, said, “Bentley’s new partnership with Vertu brings together two world-leading brands defined by their commitment to performance, luxury and customer experience. The collaboration expands Bentley’s luxury range into the cutting-edge world of mobile communications and offers customers a new way to experience the world of Bentley.”
He further added, “Exclusive Bentley content will appeal to drivers, travellers and brand enthusiasts, through a partnership that delivers on both technology and touch. Today, we see the marriage of two great brands with an international presence and quintessential British heritage and character. The unique experience of luxury and performance inherent in every Bentley has now found further expression in the world’s most desirable mobile phone.”
Lending his views on the same, Massimiliano Pogliani, CEO of Vertu, commented, “Vertu is the embodiment of contemporary English luxury, combining the worlds of high technology and artisan craftsmanship. We wanted to work with an automotive partner that perfectly reflected our own positioning, and in Bentley, there is none finer.”
He continued saying, “This partnership will allow Vertu to fully integrate with the Bentley brand; phones will be jointly designed by the Vertu and Bentley design teams reliant on a relationship that goes far deeper than the utilisation of materials and cues on design. We’re confident that the Vertu for Bentley phones will appeal to our mutual customers’ desire for sophistication, craftsmanship and precision engineering.”
The outcome of both the brands will delve the best of both. The essence of their very luxury attire are said to be segregating from the phones every moment.