Mercedes MD and CEO Eberhard Kem have launched its Deigno personalization platform at an event in Delhi along with three new cars. The Designo is basically a customization platform that allows customers to choose from various trim levels and select the metallic paint scheme they wish to have in their car.
Various seat massagers and carbon-fiber body options are also provided in the Designo package. Mercedes Benz launching the Designo platform is actually a smart move since more and more customers in India today prefers personalized cars and this number will only increase in the time to come. With the Designo platform, Mercedes Benz will have a clear edge over its rivals when it comes to offering customized cars to its customers.
Other carmakers with such customizations platforms include BMW which offers personalization of its cars through its Individual platform. Speaking on the Designo launch, Mr. Kem said that this would provide “innumerable customization choices” to the customers. How the customers respond to this only time will tell. But we don’t see anything but positive response coming from their end on this issue.