It’s not always the car that sells, sometimes the services too aide in getting the better sales numbers for the automakers. And true to a massive extent, the reason behind the Maruti sold in hot numbers is the hassle free service and low maintenance cost.
Now, in a one more attempt to capture the audience in its fix, the General Motors India today announced the launch of an industry first customer care initiative called “Chevrolet Complete Care” programme.
In the programme, the American based automakers had promised a unique ownership experience with assured low cost of maintenance for Chevrolet customers across India. “Customer satisfaction is at the center of everything we do at GM India. More than just their vehicle, it’s the service experience which makes customers feel truly satisfied,” said Arvind Saxena, President & Managing Director of GM India.
“With the introduction of ‘Chevrolet Complete Care’ programme, we are offering a never-before unique bouquet of complete-peace-of-mind service offerings to our customers which will include the industry-first Chevrolet Promise – assured low cost of maintenance, Exclusive Warranty packages, Chevrolet U-First Customer Centric Programs and Apps and a Round-the-clock 24×7 Roadside Assistance Program which is free for 3 years with all new car purchases,” he added.
Roadside Assistance package is available for existing customers at a nominal cost provided the vehicle is not more than 5 years old. Elaborating on the unique Chevrolet Promise Mr. Saxena said, “The Chevrolet Promise is industry first and remains unique by virtue of our commitment to refund any excess periodic or scheduled maintenance cost at the end of 3 years or 45,000kms, whichever is earlier vis-à-vis the committed periodic maintenance cost to the customer at the time of sale of the car. The Chevrolet Promise is valid for Chevrolet Spark, Beat, Sail Hatchback, Sail Sedan and the Cruze.”
Claiming further clauses, Chevrolet promises best-in-class warranty with a provision of extended warranty. Standard warranty comes to a mark of 1,00,000 kilometers/3 years, which can be raised to up to two more years or up till 150,000 kilometers at a nominal cost.
Apart from the standard and extended warranty for the vehicle, Chevrolet customers will now also be offered warranty on Spare Parts and Accessories for the first year or 20,000 kilometers whichever is earlier. Free round-the-clock 24/7 Roadside Assistance will be provided for a period of 3 years from the date of purchase.
“The 24/7 Roadside Assistance also provides a host of unique support services such as vehicle towing, flat-tyre change, out of fuel assistance with limited free fuel, key lockout, battery jump-start and taxi benefit for the customers,” Mr. Saxena said.
“Furthermore, under the Chevrolet U-First programme, our women customers [Vehicle registered in the name of Women customers] will be provided free pick up and drop off of their Chevrolet cars for service, by the Chevrolet Authorised Workshops,” Mr. Saxena added.
The whole package is now topped with the digital applications like Chevrolet Service Estimator Online available on the Chevrolet India website which will calculate periodic service costs. The MyChevroletIndia mobile application helps locate & contact the nearest authorized Chevrolet service station.