The fifth largest car manufacturer in India, General Motors India {GMI} are quite on a roll these days. They have successfully launched two of their global cars first in India and both have been runaway success. So much so that they have crossed the 1,00,000 unit mark on November 27, 2010. This is considering that the year has yet to come to an end. It is the first time that General Motors India have crossed the mark of 1,00,000 units in the 7 years that it has been in India. It has been said that the company have reported a growth of over 63% from the start of year i.e. January 2010 to November 2010. Last year, General Motors India had sold only 61,321 units.
The positive change in the sales chart is due to the introduction of new General Manager for the Chevrolet brand, Mr.Karl Slym. He was the pioneer in launching two of Chevrolet’s global platform cars namely the Chevrolet Cruze and the Chevrolet Beat. Due to their catchy styling, good performance and value for money proposition, both the cars made it to the top of the car buying public’s list. Couple that with Chevrolet Cashless Ownership offer, promise to deliver quality and performance and innovative marketing initiatives, you can never go wrong with them. To cope up with demand, General Motors India have commissioned a state of the art power train facility in Talegaon. This facility boasts of dual engine plant as it can handle loads of both diesel and petrol engines at the same time. This was also awarded the most green plant by the Government of Maharashtra. General Motors India will most likely develop an all new diesel unit for their Chevrolet Beat car. There would also be a petrol variant coming up for the Chevrolet Cruze car. There would also be the Chevrolet Aveo Sail sedan and hatchback coming in late 2011.
We already have reported about the shoehorning of the ICML Rhino’s 2.0 liter engine been put into the BS4 Chevrolet Tavera and this face lifted MUV would be launched early 2011.