Ducati wearing Indian colors in the near future? Possible if either Royal Enfield or Hero Motocorp successfully bids for a share in the company which Volkswagen is planning to shed. The company was acquired by Audi, which is also part of the whole Volkswagen conglomerate.
According to Reuters report on this issue, Ducati’s annual earnings before interest, taxes, depreciation and amortisation is roughly 100 million euros , leading to a valuation of as much as 1.5 billion euros. The same Reuters report also states, a few Chinese two-wheeler makers and Indian bike maker Hero MotoCorp are interested in purchasing Ducati. Given that the deal works out on a financial level, purchasing Ducati has obvious prestige and technology-transfer benefits for Hero.
According to The Times of India, even Royal Enfield has expressed an interest in making a bid for Ducati. This acquisition might help the Chennai-based bike maker to gain a footing in some of the more developed markets as well as gain more brand strength in the international two-wheeler scene, the report said.