It’s tapping into the untapped by Mahindra First Choice Wheels

Mahindra and Mahindra, the Indian auto major has just pulled another trick to lure the customers who are not classy enough to afford a new car, but yearn to own one. With this in mind the auto maker has inaugurated its first and largest pre-owned car showroom in New Delhi and is dubbed as the super store. The showroom is hosted on a 30,000 sq ft land and has got enough space to showcase at least 100 cars at any given point of time. The location of (Superstore) Mahindra First Choice Wheels is at Nangloi Rohtak road, opposite Metro pillar no 344 and Surajmal stadium.

The new store was inaugurated by the group HR and after-market, Mr. Rajeev Dubey who is also the president and a group executive board member. Mr. Rajeev Dubey was quoted as saying that the company is very delighted by this new multi-brand display room in the capital, where the company already has 16 outlets. He revealed that the current market size of Delhi made it an ideal location for the superstore, which was pegged at 20,000 cars a month. He promised that the customer experience in the superstore would be nothing less than superlative and cars of varied range will be displayed. The superstore would offer a range of services through a single window, including comfortable ambience for documentation, assisting in paperwork, accessories ofor car’s fitment, insurance and car finance, sale and purchase of pre-owned vehicles.

Mr. Dubey further added that the superstore at Delhi was the ninth across India which is nothing but a clear rationale of the success this format has achieved.

This format offers a refreshing and new sales experience for the potential customers with its customer-centric and innovative approach. The superstore is built in order to host a wide range of automobiles ranging from luxury and high end premium cars to entry level cars. The first of its kind Superstore was launched in the month of August 2010 at the financial hub of Mumbai. At present the company has a total of 8 such outlets across the country, with additional in pipeline and tentatively scheduled to be launched in March 2011.

The total market size of pre—owned car sector in India is pegged at 2.2 million automobiles per annum, and is translated into monetary terms at Rs 25,000 crores. According to reports, the growth rate of this sector is calculated at 20 percent which is indicative of the colossal potential for players which are organized like Mahindra First Choice Wheels. The superstore is India’s one and only multi-brand showroom and is touted as the preferred car mart for pre-owned vehicles. Mahindra’s First Choice Wheels has about 134 outlets across India spread in 82 towns. The company is contemplating to expand this figure to the tune of 300 outlets during the next 3 years. This means that consumers will very soon be able to opt from an assortment of pre-owned certified cars across the country, which will include cities, tier-2 towns and the metros.

A great deal of attention is solicited towards the detail in order to make sure that each and every pre-owned vehicle meets a towering echelon of quality. Prior to purchasing the vehicle, a duly trained engineer inspects the automobile thoroughly and also makes sure that all the statutory papers are in the rights shape. Post purchase of the car by the company, each and every car is revamped and it undergoes a wide-ranging 118 point quality test by a duly trained engineer. This is an inherent part of the certification process by the company which is very robust in nature. The objective underlining the diligence and care is to offer the buyer with a vehicle which is in mint condition.

In simple terms there is a whole lot of advantages while buying a pre-owned vehicle from the stable of Mahindra First Choice Wheels including safety, assurance, hassle-free experience and last but not the least, quality. The company also offers 24×7 assistance on road side and also extends warranty for its certified cars. The warranty is subjected to various terms and conditions and it cover the vital parts of the vehicle. The road side assistance also is subjected to various terms and conditions but chiefly is about the assurance that a certified pre-owned car has to be given assistance in the event of a breakdown. The road side assistance and warranty is a source of great peace for the buyers mind.

Mahindra First Choice Wheels has strategic tie-up with various NBFCs and major banks in its bid to provide retail financing to its customers. As a first in the industry, Mahindra First Choice Wheels and Syndicate bank have inked a partnership to offer retail finance to consumers at the same rate offered to new cars. is the official website for Mahindra First Choice Wheels which puts forward in front of consumers the luxury of selling and buying pre-owned vehicles from the console of their houses.

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