We have already reported earlier that Fiat will be the authorized medium to bring Jeep on Indian shores. This SUV brand will initially launch Wrangler and Grand Cherokee SUV. Grand Cherokee is expected to come at the sticker price of 4 million INR and will reach India in CBU form.
Though the launch of Jeep in India is still months ahead, but their promotional activities have been started recently. They Fiat kicked off their on-air promos through a TV program which would be aired on Amrita TV channel.
Well we believe that Jeep is expecting a lot from the Indian market, and thus that’s actually a good sign. Indians are also waiting eagerly to drive the renowned SUVs. Meanwhile, this American SUV brand also has their plan of launching B-segment and C-segment SUV in near future.