Mahindra Bolero Neo | SWOT Analysis | Quick Review

Mahindra Bolero Neo | SWOT Analysis | Quick Review

In this video, we review the Mahindra Bolero Neo using the concepts of SWOT Analysis from management theories. We review the Bolero Neo, based on its strengths, weaknesses, opportunities for the manufacturer to make the car better & the threat it faces from its rivals.

The 7-Seater, Mahindra Bolero Neo is priced at Rs 8.77 Lakhs (ex-showroom) for the N4 Variant & the top end N10(O) variant is priced at Rs 10.99 Lakhs (ex-showroom). Bolero Neo is offered in four variants, N4, N8, N10, N10(O). The Mahindra Bolero Neo comes with a BS-6 compliant, 1.5 L Three-Cylinder, M-Hawk engine producing 100 HP & 260 Nm of Torque.

The Bolero Neo is a rebadged and revamped version of the Mahindra TUV 300 but with quite a few changes. The Bolero Neo gets blacked out front grille with chrome inserts, new headlamps with DRL’s, new fog lamps, wheel arches & 15” Alloy Wheels.

The Bolero Neo comes with a 7.0’’ Touch infotainment system with Mahindra connected apps. It however does not come with Apple CarPlay or Android Auto. It gets a new instrument cluster which is quite similar to the Mahindra Thar. The Bolero Neo gives a fuel efficiency of 12-13 Km/l in city whereas on highways, it returns 16-17 km/l.

In terms of safety features, the Bolero Neo gets front dual airbags, EBD, ABS, corner control braking, rear parking sensors.It is being offered with a five-speed manual transmission. Mahindra has also fitted the Bolero Neo with a locking differential or as they have termed it multi-terrain technology for improved off-road handling. This feature is only available on the top-spec N10 (O) variant. The Bolero Neo is the only 4×2 SUV in India to receive a Locking differential. The Bolero Neo competes with the Hyundai Venue, Kia Sonet, Tata Nexon, Ford EcoSport & the Honda WR-V.

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