Mahindra & Mahindra Ltd., the leader in the Indian pick up segment, today announced the launch of a refreshed ‘Bolero Pick-Up Flat Bed’, at a price of Rs 5.45 lac (BS3 version) ex-showroom Mumbai. The refreshed look Bolero Pick-Up Flat Bed comes with pioneering micro-hybrid technology, more contemporary and stylish exterior and interiors and a higher load capacity of 1,250 kg. It retains the core values of the tough and rugged Bolero Pick-Up.
The Bolero Pick-Up Flat Bed is the flagship brand in Mahindra’s pick-up portfolio contributing over 60% to overall pick-up sales. The stylish new Bolero Pick-Up Flat Bed will cater to the evolving needs of stand operators, businessmen and traders. It is powered by Mahindra’s trusted and proven MDI Engine which has an output of 63HP (46.3 KW) with 195 Nm of Torque, equipped with Micro Hybrid technology & delivers an excellent 13.86 km per litre* of mileage.
Speaking on the launch, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd., said “The Indian pick-up market is growing at a healthy rate and is also witnessing an evolution in customers’ demands and behaviors. As leaders in the pick-up segment for over a decade, we have made it a business imperative to understand these changing needs and evolve our products accordingly. The new Bolero Pick-Up Flat Bed with more modern, macho and stylish looks and superior fuel efficiency is a step forward in this direction to deliver greater earning potential for our customers while retaining the basic tough and rugged DNA associated with Mahindra vehicles.”