Just a couple of days back we told you about the lunch of NEXA premium showrooms by Maruti and now as part of its expansion plan, the company is going to open a couple of those in Mumbai in the coming months. The NEXA chain of showrooms is Maruti’s attempt to carve a niche out for itself when it comes to customer buying experience.
The company plans to open 100 of these showrooms all across the country in the coming 6-8 months. 30 of these will made operational soon. The two planned showrooms in Mumbai will be located at Phoenix Mills Compound, Lower Parel and New Link Road Andheri West.
Through the NEXA chain of showrooms Maruti aims to change the way cars are bought and sold in this country. For instance, the NEXA showrooms will be made fully digital where customers will be able to choose the variant, trim level and color of the car as well as customizing their car to their own liking.
Apart from the whole digital and personalized experience, the customers will also get to choose from attractive rewards and loyalty programs on offer at these showrooms. Through the NEXA Owner’s app the customers will be able to seek help from the company regarding their car’s service history, accessory purchase, emergency support, event updates and booking requests.
The soon to be launched Maruti S-Cross will be the first car to be sold through these premium outlets.