Maruti Suzuki Alto, one of the biggest selling cars in the world, in terms of sales. It achieves an amazing fuel economy of 49.3 kilometers per litre. One of the most significant reasons for such popularity of Alto is its affordable price tag. With excellent fuel economy and low initial cost, Alto is quite famous and reliable cars in its class. In a fuel economy rally planned by Maruti Suzuki called Alto Xplore Max Mileage Rally achieved an unbelievable fuel economy of 49.3 kilometers per litre. This particular Rally was planned by Maruti Suzuki for all Alto and Alto K10 owners in Kolkata. Mr. Mehdi Hassan and Mr. P Sai Sumanth from Hyderabad drove this car and achieved 47.6 kilometers per litre of fuel efficiency.
Mr. Shashank Srivastava, Chief General Manager Marketing at Maruti Suzuki India Limited said that it has been pioneer understanding the consumer’s needs of extremely fuel efficient vehicles like Maruti Suzuki Alto. Especially in present scenario of ever escalating fuel prices, the fuel economy of a vehicle becomes most critical factor for consumers. Alto has been always been providing impressive fuel economy to customers, which is one of the most significant reasons behind its success in India. The Alto Xplore Max Mileage Rally is Maruti Suzuki’s initiative part for educating customers and increasing awareness on driving habits to obtain excellent fuel economy from Alto cars. This rally was flagged off concurrently in four cities such as Kolkata, Delhi, Jaipur and Hyderabad on 20th November 2011 with objective for enhancing customer awareness throughout India. Overall, there were 312 Alto models including many women participants who took part in Alto Xplore Max Mileage Rally in these four cities.