New XJ will be Jaguar’s Flagship

New XJ will be Jaguar’s Flagship

If you've been getting the feeling that Jaguar is transforming into SUV-oriented marque as of late, don’t worry – theJaguar XJ sedan will retain its role of a flagship model for the British brand when the new generation arrives. Jaguar’s design boss Ian Callum has revealed in a recent interview that there’s now a consensus within the company that no SUV will be crowned the manufacturer’s range-topper.

However, the sporty SUVs will remain a core part of Jag’s portfolio and a J-Pace model, bigger and more luxurious than the F-Pace, is still a possibility, but with a very careful positioning. Meanwhile, the automaker will try to reinvent the sedan, as it needs to be re-positioned following the boom of the crossovers and the resurrected interest in hatchbacks in markets like North America.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.