NISMO division of Nissan identifies India as potential market

The Motorsports division of Nissan – NISMO has identified India as an important market for them in the future. However, nothing has been finalized as on date as the project is still being considered. The President of NISMO, Shoichi Miyatani shared his opinions on this project with us. He said that the company was undertaking a study of the Indian auto market for a possible introduction of NISMO variants of Nissan’s sports cars in the country. They also expressed their intention of taking part in various sports events including rallies and motorsport racing in India.

Nissan has identified the potential of the Indian auto market and given it top billing and was hopeful of being able to introduce their line-up of sports cars into those countries, where they have market presence albeit in other segments. India topped the list of such types of market as the company enjoyed a reasonable market share in the country having four successful models selling here. These include the Nissan Micra in the hatchback segment, the Nissan Sunny in the sedan segment, Nissan X-trail in the SUV segment and the Nissan Teana. All these vehicles have shown their presence on Indian roads. With India becoming a popular hub for motorsports gives Nissan all the more reasons to bring in the NISMO to India. The motor sporting arena within the country received a significant boost with F1 coming to India. Awareness of this category is therefore gaining significant strength.

NISMO division of Nissan identifies India as potential marketThe NISMO from Nissan has been slowly gaining importance even in their home country of Japan. The overall image of the company is being given somewhat of a resurrection, though the company had been formed in 1984. Cars from NISMO have been participating in various sports and rallies in Japan. It has also registered its presence in the segment of selling sports cars other than structuring and designing.  However, all these activities have been confined to Japan as of today. In the Tokyo Motor Show of 2011, Nissan has showcased their latest concept vehicle Nissan Juke Nismo.

Nissan Juke Nismo

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