Nissan Motor Company Limited today confirmed a 4-year international partnership with the UEFA Champions League including the UEFA Super Cup. This agreement symbolizes the Japanese automaker’s largest ever sponsorship deal and will establish Nissan as an official partner worldwide from 2014/15 to and including the 2017/18 seasons. Roel de Vries, Corporate Vice President and Global Head of Marketing and Communications for Nissan said “Innovating to excite is what Nissan does, and as partners with UEFA we are looking to introduce new ways in which to enrich the UEFA Champions League experience.” “Europe’s most prestigious football competition will be an important global platform for Nissan, and our aim is to show fans all over the world the excitement of both our cars and football. Both are created by amazing people who have a passion for what they do.”
As an official partner, the Japanese automaker will have extensive rights to the pre-match training sessions, matches, media, content, events, hospitality and the Final. Commenting on the agreement, Guy-Laurent Epstein, Marketing Director of UEFA Events SA, said “We are delighted to have Nissan as an official partner of the UEFA Champions League as of next season. Nissan is a truly leading international company and is part of the 4th biggest automotive group in the world. We feel that the partnership will offer a great deal of excitement and innovation across all markets worldwide, and we are convinced that Nissan can use the platform that the UEFA Champions League provides to further build on their current success.”
According to de Vries, the UEFA Champions League reaches more than 4 billion TV viewers a season and the deal will bring Nissan to new audiences and keep the brand at the fore over the course of the European football calendar. Bastien Schupp, Vice President – Marketing at Nissan Europe said “European growth is important to Nissan, and in UEFA we feel we have found the perfect partner to help us achieve our business goal of becoming the No. 1 Asian car manufacturer in Europe by 2016. We’re excited and very much looking forward to the new season kicking off at the UEFA Super Cup in Cardiff on the 12th August.”
The UEFA Champions League is another example of Nissan’s dedication to exciting sports which already includes the brand’s proud sponsorship of the Olympic Teams GB and Mexico, Rio 2016 Olympic Games, NCAA Football, Africa Cup of Nations, Canadian Football League, Heisman Trophy and GT-R ambassador Usain Bolt – a renowned football fan.