Polaris India Pvt Limited is a fully owned subsidiary of the Polaris Industries Inc. It already has a number of dealerships in various cities of the country. Now to extend its reach further, it has opened a new dealership in Lucknow in the state of Uttar Pradesh. With this, the company will have 14 dealerships in the country. Products will be made available by Beekay Motors located in Lucknow.
Polaris Industries is an American firm that specializes in manufacturing ATV ( All Terrain vehicles), off road vehicles (ORVs), dirt bikes, snow mobiles etc. It was established in the year 1954. In the year 2012, its annual sales crossed $ 3.2 billion making it the world’s largest ATV and ORV manufacturing company. It launched itself in India on 24th of August in 2011 through its subsidiary Polaris India Private Limited. Their first big contract in the country was to supply ATVs to Gujarat Police. The Indian subsidiary is headed by Mr. Pankaj Dubey.
Within 2 years of establishment, Polaris India has opened 14 dealerships in the country. Their dealerships are located in Bangalore, Cochin, Ahmedabad, Chennai, Jaipur, Dehradun, Jammu, New Delhi, Kolkata, Mumbai, Ludhiana, Indore, Hyderabad and now in Lucknow.
Managing Director of Polaris India, Mr. Pankaj Dubey said that “We are happy to have opened a dealership in Lucknow as this would help us to strengthen our reach in the Northern region of the hindi heartland. Uttar Pradesh is an important market for us in terms of size and target customers. It also happens to be my home state. This new dealership underlines the importance we attach to the Indian market and growth prospects in the country.”
Uttar Pradesh has the maximum number of metropolitan cities in India. Its absolute urban population is around 44 million which constitutes of 11.8% of the total urban population in the country. This is the 2nd highest in India.
Mr. Dubey also added that “We now have 14 dealer points in the country. With this development, we aim to optimize the reach and spread of Polaris and availability of our products to our customers. This dealership is state of the art and offers post sales service at par with international standards.”
Polaris poducts will be made available to this showroom by Beekay Motors. It is the oldest division of Beekay Industries. It was started in the year 1990 in Lucknow by Mr. Bhavnish Mediratta. He is the owner and the current managing director of Beekay motors. On this occasion he said that “All Terrain Vehicles are creating a niche segment in India. We are very happy to associate with Polaris as it is a great brand known world-wide for its innovative off-road vehicles. We will provide world class off-roading experience to our customers in Lucknow”.
Off road vehicles as the name suggests are made to run on uneven roads and rough roads. They are widely used in para-military forces, agriculture, defence as well as tourism and some other sectors. They offer a smooth driving experience in places where normal vehicles can’t even move.
Apart from the dealerships, Polaris also has 16 Polaris Experience Zones all through the country. These help the company to reach more people and thus increase their market presence. This also allows the enthusiasts to experience ATVs being in their own city. They will soon be opening a Polaris Experience Zone in Lucknow and Eastern UP.