Recently Audi gave a surprise to a visiting Indian CII Business delegation, when they were treated to a unique experience of driving over ice in an exclusive Audi A8 L Sedan and Audi Q5 Hybrid. The German luxury car manufacturer has been manufacturing class-apart luxury cars since a long time now and has unveiled the experience of A8 L sedan and Q5. These two cars have been designed keeping optimum safety and traction control in mind and adding to that the luxury of these cars is class-apart.
The event was organized in Davos, Switzerland by the German Luxury Car manufacturers and the business delegation had some of India’s most prominent business barons including Sunil Munjal (Joint Managing Director of Hero MotoCorp) along with Pawan Munjal (Managing Director of Hero MotoCorp). Also present were Astarc Chairman and Managing Director Kishore Musale and Vinod Mittal (Vice Chairman and Managing Director of ISPAT Industries) along with many other NRIs and dignitaries.
Audi India Head Michael Perschke was present at the event and seemed enthusiastic about giving this experience to the leaders. He told media that The World Economic Forum (WEF) meet organized every year has the most prominent business leaders in attendance and many other dignitaries from all fields of science and politics. This year Audi was the official sponsor of World Economic Forum and with so many dignitaries and business leaders in attendance Audi got a fair chance of displaying its Vorsprung Durch Technik to these leaders and explain its meaning to them. Audi considers it an honour for itself to be hosting and giving this opportunity to prominent business leaders from India to experience their new Audi A8 L and Audi Q5 Hybrid version which ensure fine grip of the road and along with that ensure optimum luxury to the passengers.
The Audi A8 boasts of a long wheelbase which Audi decided upon for the fact that it will ensure redefined levels of technology and sophistication of the models launched by Audi in the market and will also showcase the technology they use to give ultimate comfort to both the front and rear passengers. Audi also gave an exclusive chance to the dignitaries to drive their all new S6, S7, A3 etron and A1 etron models on ice. Audi has been exclusively chauffeuring business delegates for the WEF since 1987 and supplies 150 Audi vehicles for the delegates.
2011 seemed to be a prospective year for Audi India as it sold 5511 units of their cars thus increasing their sales rate by an impressive 84%. Along with that Audi India set up new showrooms in Delhi, Surat, Ludhiana, Indore and Chennai. Audi has a wide range of models in India. Some of these are A4, A6, and A7 Sportback along with Audi A8 L, Audi Q5 and Q7. They recently launched RS5 Coupe and their meanest sports car R8 basic and also R8 Spyder.