Skoda has come up with an innovative way of promoting Skoda Rapid in the Indian market and has kicked off an Ad campaign under the name “Big Fat Indian Wedding” in order to lure the rich wedding customers in India. The advertisement starts with a majestic palatial house where a grand wedding is about to take place and one can see workers running around making the arrangements and a Skoda Rapid stands humbly outside.
By this Ad campaign Skoda is mainly trying to highlight the fact that there is a strong connection between a family and the car they are travelling in. The car is also an integral part of the family and humbly takes the whole family for a ride. The backdrop of a big fat Indian wedding was chosen so as to throw light on the certain emotions that bind the family and the car together. Skoda follows the perception for “Built to be Thoughtful” while making its cars as they believe that a car is not just a piece of metal with ergonomics and four tires but it is also a part of the family of the person owning the car and Indian wedding are said to be exquisite and extravagant so in every wedding the car is decorated in a grand manner which then takes the bride and the groom. So in a marriage some of the credit goes to the car as well and Skoda Rapid understands the emotions it has to share with the family.
Skoda Rapid is perfect for an Indian wedding as it is luxurious and the looks given to the car have received appreciation from the critics as well as the crowd. Skoda Rapid has bagged the award for the Best Family car of the Year 2011 as told by Mr. Thomas Kuehl who is the head of Skoda Auto India and is also a member of the sales and marketing board of Skoda. Ergonomically the car has been upgraded to a great extent and the designers of the car have done a good job on the overall outlook of the car. Skoda Rapid Car has been launched with high expectations in the C-Class car market segment in India and hopes to rope in demands from customers. Skoda has always been giving earmarking itself as a preferable brand in the Indian Automobile industry and will hopefully continue to make a mark.