Audi Achieves New Global Sales Record with more than 400,000 Deliveries in a Month

The end of FY 2103-14 had turned tables for various carmakers around the globe. In the basket of Audi, it managed to bag the new world record. The Ingolstadt based carmaker delivered approx 170,450 cars worldwide, a year-on-year increase of 15.4 percent, more cars delivered to customers than ever before in a single month.

With the month of March being most lucky to this German carmaker, the last one resulted into the 51st consecutive month of March with global sales growth. China (+36.6%), Germany (+10.2%) and the United Kingdom (+12.7%) achieved particularly high growth in the past month. Audi’s cumulative sales increased by 11.7 percent in the first quarter to around 412,850 units. This was the first time that the company has exceeded the mark of 400,000 vehicles in the first three months.

Audi A3 1.8T Quattro

“In March we achieved a double best figure, completing the most successful first quarter in our company history with the strongest sales month ever,” says Luca de Meo, Member of the Board of Management for Sales at AUDI AG. “With new models like the A3 Sedan* the internationalization of our business is gaining momentum. In the first quarter we achieved substantial growth in all regions around the world and grew more strongly than the market in Europe.”

Among the large markets in Asia, South Korea also remained a dynamic growth point for Audi in March, where sales shot by 82.0 percent to 2,457 cars. Audi has seen sales increase here by 54.5 percent to 6,815 units since the start of the year. In China, strong demand for Audi’s full-size models fueled sales in March: The A6, A7, Q7 and A8 achieved combined growth of 38.3 percent. Across all models, the delivery totals in the Middle Kingdom came to 47,636 cars, a 36.6 percent increase year-on-year. Cumulative total sales of 124,520 vehicles delivered since January represent an increase of 21.1 percent.

Audi Achieves New Global Sales Record with more than 400,000 Deliveries in a Month

Audi A3 1.8T Quattro interiors

New Audi A3 1.8T Quattro

AUDI AG acquires the Ducati Motor Holding S.p.A. from Investindustrial Group

Finally Ducati has been taken over by the Audi AG from Investindustrial Group. The acquisition happened very quickly where some Indian automobile companies were also involved initially. The registered office of Ducati Motor Holding S.p.A. is in Bologna. The final transaction formalities will be done as fast as possible once the competent authorities authorize the procedure. The acquisition has been approved a day earlier by the Audi AG and Volkswagen AG in Hamburg. Ducati is known globally for its leading brand in motorbike production where it has the extraordinary expertise in engine design and development while complementing it with a lightweight construction.

Ducati has become the third pillar for the automobile manufacturing brand Audi AG in Northern Italy other than the two traditional Italian brands Italdesign and Lamborghini. This way another part for further construction towards the growth strategy for the firm is ensured. As per the declaration made by the Chairman, Board of Management, AUDI AG, Rupert Stadler, “Ducati is known globally as an exclusive brand among the motorbike makers and has a lengthy tradition of constructing sporty motorbikes. The expertise in building magnificent engines of high-performance capacity with lightweight body construction has earned it a huge fan base that consequently turned it into the globe’s most profitable motorbike maker. This attribute makes Ducati absolutely fit for a super brand like Audi”. The combustion chamber of Ducati’s engine has a special in-built process to it for generating massive power that combines with a system of progressive controls give it a very sporty character. This attribute integrated to the extensive knowledge of Ducati’s know-how in constructing the lightweight chassis and body offers great business potential for AUDI AG and the Volkswagen Group.

AUDI AG acquires the Ducati Motor Holding S.p.A. from Investindustrial Group
Chairman, General Works Council, AUDI Ag, Peter Mosch confirms that the emissaries of the employee at AUDI AG support the firm’s codetermind and sustainable strategy of growth. Peter Mosch further added, “We should utilise this opportunity offered by the globalization for Audi-and that is what we are doing accurately. Everyone in the Audi firm is enthusiastically waiting to work with our new team mates from Ducati.’ Ducati is a worldwide active firm with its production operations running at Bologna where its headquarter is based, while its own manufacturing facility is in Thailand. It has a good arrangement of a chain of importer firms placed in strategic markets all over the world. If what automobile experts predict is to be deemed correct, then we all are to see a strong growth of motorbikes in the next few years, mainly in Asia. Ducati sold nearly 42,000 units of motorbike in the year 2011 from which it earned a revenue of around EURO 480 million while it has 1,100 employees working for the firm.

In 1926 this firm was founded in Bologna by Macello Ducati and Adriano. Then it was originally known as the Societa Scientifica Radiobrevetti Ducati, where it used to build radio parts. In 1949 it got into the motorbike manufacturing business. For many years now Ducati has been actively participating in the motorbike racing on the track through its separate division for racing, Ducati Corse. At the moment the Ducati Corse is focused on the preparation and performance of the official factory team in the MWC (Motorcycle World Championship) and in the SWC (Superbike World Championship) for its MotoGP class. Here it supports competitive private teams for the race. In the 21 competitions of the manufactures’ championship it won in 17 times in its class and in 14 times in pilots’.

More than 346,000 vehicles sold – AUDI AG achieves best quarter in company history

Audi AG is sustaining its expansion route looking at figure of 346,100 cars sold – a growth of 10.8 per cent – the last quarter of the year was the best in German automaker’s history. The company set-off steadily in the current calendar due in part to March statistics: approximately 143,500 cars sold and a 14.1 per cent climb in sales. German automaker with four rings has never before delivered so many cars within a month. Consumers in the USA and China market, where the German automaker accomplished record sales, as well, fuelled expansion in the course from January to March particularly. The business similarly indexed increase in Eastern Europe and in its local German market.

“We set-off with 2012 very fruitfully and anticipate expansion to prolong in the months to come,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at Audi AG. “The much anticipated compact crossover Audi A3 will be launched from the second half of the current calendar, and we have just launched the next-gen A6L in China.” The extravagant saloon’s long-wheelbase edition is the segment ruler in China market.

More than 346,000 vehicles sold – AUDI AG achieves best quarter in company history

Audi recently concluded the finest quarter ever in China – the business accomplished rise of 40.5 per cent by recording 25,941 further fresh Audi units sold to China market in comparison to the first quarter of 2011. From the 31,505 cars sold in March (+37 per cent), the biggest share was attained by the indigenously produced A4L, A6L and Q5 models. 4,674 additional individuals bought the Audi SUV (+139.9 per cent), in comparison to March 2011. In addition, Chinese market stands as on the vital markets for the Audi A8, adding an extra 40 per cent of worldwide sales of this luxury sedan. Luxury-class models give the German Audi the apparent boost in the US market, too. Roughly, two times as many consumers obtained deliveries of the A6 during the initial three months of current calendar than in the prior-year period (+87.3 per cent to 3,581 units). On the whole, the brand with four rings recorded 29,470 sold cars in the first quarter, accomplishing rise of 16.1 per cent – also Audi’s record in the US market. Deals climb by a double-digit number once again in March, by 18 per cent to 11,585 cars. Moreover, there was double-digit rise in sales in several vital markets in the Americas. For instance, first-quarter sale figure saw a climb of 23.3 per cent in Canada, 37.3 per cent in Brazil and 49.3 per cent in Argentina. Audi AG also enhanced its growing trend in homeland. The brand with for rings registered 25,140 sales record in the previous month recording a rise of 4.8 per cent. On the whole, rise during the initial three months of 2012 added up to 3 per cent, as 57,976 Audi models were sold in Germany. The A6 family played a key role, as German customers took delivery of 12,448 A6 units in the first quarter (+74 percent). The Avant stays as largely admired in Germany, and the newest makings are no exception. About two-thirds of A6 consumers went for picking this version.

The tendency for Europe as entire is rising for the Ingolstadt-based auto manufacturer, too. Even though Audi finished the first quarter with a minor fall in sales of 0.1 per cent, the automaker’s growth rates have seen a rise in each consecutive month, with rise in March of 7 per cent. This was owing particularly to figure of growth in three vital markets.

Sales figure of March in United Kingdom saw a rise by 8.6 per cent to 23,062 cars and in France by 5.4 per cent to 6,219 units. Growth demonstrated chiefly healthy in Russia, where the German automaker boost up March sales by 99.9 per cent to 3,404 vehicles. Sales figure was certainly striking for the next-gen of the A5 family, the SUV models and the new A6.

Emerging economies in the likes of India and South Korea also made imperative assistance to the quarterly sales record. Audi sales in India climbed by 40.8 per cent to 2,269 units sold in the first quarter. The German automaker recorded year-on-year growth of 41.7 percent in South Korea by selling 3,365 units.